Saturday, March 14, 2020

They Are Bringing you Back Tips to Answer the Second Interview Questions - Your Career Intel

They Are Bringing you Back Tips to Answer the Second Interview Questions - Your Career IntelDid you land a second bewerbungsgesprch call back? Congratulations However, just because you wowed the hiring manager initially, dont assume that youll automatically ace all your second bewerbungsgesprch questions. For the best chance at landing the job, take a look at the following tips on how to prepare for a second interview.Ramp Up Your ResearchThe second interview often delves deeper into job duties, department operations, and company goals. While you may be able to get through a first round interview with rough knowledge of these subjects, youll need to really deliver during a second interview. You probably wont be expected to know information that isnt public knowledge, but you should have a firm grasp of the content on a companys website, recent releases, news coverage and social media posts. If you have a contact who works at the company, pick that persons brain to find out even mora about the company culture and business goals.Fill in GapsIf youre being called back, you probably gave some excellent answers to the questions in your first interview. Still, consider whether you failed to properly address a certain weakness or whether you missed the chance to highlight an important accomplishment or skill. Your second interview gives you a golden opportunity to make any points you wished you had touched on the first time around.Review Old QuestionsGoing to a second interview doesnt always mean that youll encounter a fresh batch of questions from the person you spoke with before. Some second interviews simply involve speaking with a different executive or several of them. If this is the case, youll often have to answer some of the same questions you encountered the first time. Refine and practice your responses to those first questions, so you can do an even better job at showing the next round of decision makers that youre a great fit for the position.What strateg ies do you use to prepare for a second interview? Share your second interview tips in the comments below.

Tuesday, March 10, 2020

7 Phrases That Signal a Lack of Confidence at Work (and What to Say Instead)

7 Phrases That Signal a Lack of Confidence at Work (and What to Say Instead) Being seen as a leader requires going beyond doing your job wellit also involves your ability to project confidence. The way you present yourself and how you speak to others has a major impact on how they perceive you. Here are 7 insecure-sounding phrases to eliminate from your vocabulary and 7 alternatives to use instead1. If you want to file these papers, thatd be great.It can be tempting to want so badly to seem likable that you pose tasks that you need completed as optional when they arent. Realistically, whether your team member wants to do something thats their responsibility or not, it has to be done, so leave out if you want to and if you feel like when making a request.Instead Please file these papers.You can (and should) be polite when assigning tasks to your team members without sounding insecure. Add a please before delivering your command to show respect while still giving clear direction.2. Im so confused.Not everything makes sense to you the first time you hear it. You shouldnt try to hide your confusion, but stating your confusion outright can be frustrating for the speaker and come across as being helpless.Instead Please clarify what you mean by___.When you feel schwefellost by what someone is saying, be assertive instead of defeatist. Help them help you by letting the speaker know exactly what you need to move forward. If they spoke too quickly, ask them to repeat a phrase. If you need them to define a term, let them know.3. Hopefully, Ill be able to figure it out.This phrase automatically makes you seem like youre at a deficit. This phasing indicates that you probably wont be able to complete the task, and makes you seem like you lack agency to control your own situation.Instead Ill get started and let you know if I have questions. This option is mora positive and demonstrates confidence. Still, the phrase leaves the door open for help down the road, so you arent att empting to hide that you could need assistance.4. I think I need more time on that project, if thats ok.Whatever the reason, you know youre about to miss a deadline whether its ok or not. While admitting you messed up is never fun, admitting your miscalculation without a solid plan causes even more stress for the person you report to.Instead I need more time on that project. Can I turn it in on Wednesday?When you know youre behind, admit it. Confronting your missteps head-on shows that even when cant deliver, youre aware of the situation. Have a clear plan of action (when you will be able to deliver or what you will need to deliver) that demonstrates responsibility and keeps your supervisor from having to do extra work.5. Could we maybe find an earlier time to meet?Maybe is one of the least confident words you can reach for. This phrasing sounds wishy washy, and if you do have an important reason for the request, said importance doesnt come through.Instead We should meet sooner. Wha t time works for you?Be direct about what you want. Asking for what you need outright shows that youre decisive.6. Sorry to bother you with this, butStarting off your request with an apology frames your interaction as if youre doing something wrong. Using the word bother makes it seem like you view your self as being a pest, and thats the impression that you make on others.Instead I need your thoughts on something.Preface your request for information in a way that builds the other person up instead of in a way that puts yourself down.7. I have a really stupid question.There really are no stupid questions, and its hard to project confidence when youre straight-up putting yourself down.Instead Just ask the question No preamble necessary. Ultimately, sounding confident at work comes down to asking for what you need without apology. Maintain respect, but be assertive.--Kayla Heisler is an essayist and Pushcart Prize-nominated poet. She is an MFA candidate at Columbia University, and her work appears in New Yorks Best Emerging Poets 2017 anthology.

Sunday, January 5, 2020

Office Coffee Its Image and Implications

Office Coffee Its Image and Implications Are heavy office coffee drinkers more likely to be Type-A, go-getter, impatient, heart attack-prone types? Do espresso drinkers really tend to be moodier? Is that latte in kralle a calculated personal display?Like any other entrenched habit, coffee drinking may be expected to reveal something about personality, character, brain chemistry, culture, attitudes, unconscious forces, health, values or lifestyle.When it spills over, so to speak, into the office, the coffee habit becomes an office habit, with various implications, associated social/professional images and health correlations.These are the focus of what follows.Before that, it should be elended that the stronger the habit (if not the coffee), the likelier its impact on, at and from work. For example, consider caffeine-addicted staff in an office without coffee or at a job with long and late hours that only reinforce the habit.But beyond such obvious mut ual impacts between workplace and coffee, it is worth asking what else we can infer about employees, employers, jobs and workplaces from the (un)importance of coffee to themincluding, as shall be explored below, the image coffee drinkers (want to) project..Coffee Motivations and CorrelationsStart with the basic motivation to drink coffee at work (and at home). Like coffee, the motivation is often very strong. No worker is going to spend, on average, $1,000 per year on coffee without some serious motivation to do so (the figure recently reported as the average drinkers expenditure in a 2011 survey, Employed Americans at Work, by Accountants Principals).Additional evidence of the allure and scope of workplace coffee is not hard to find According to another 2011 survey on U.S. workers and their coffee habits conducted by Alterra Coffee Roasters (and reported on in this article.)65 percent of workers drink coffee at work.The average worker consumes three cups of coffee per day.38 percen t of workers say they wouldnt make it through a typical workday without coffee.30 percent report drinking coffee in the workplace because it helps them focus and increase productivity.More than one in five office workers admit the quality of their work would suffer if they didnt have coffee.Two in five office coffee drinkers say they have had interesting or helpful talks with colleagues or bosses while near the coffee maker.Surely, given that intense feelings about any one thing correlate with other things, e.g., correlations between loving being a recruiter and doing the job well, it is reasonable to imagine that a (dis)taste for coffee correlates with some work-related personal traits, states, feelings, approaches or performanceand perhaps in very subtle ways.The question is, Correlate with what?and, in particular, correlate with what workplace traits, attitudes, status or lifestyles?The Pop-Science Coffee-Personality ConnectionConsider the coffee personality. There are about as m any circulating classifications of coffee-drinker personalities and attitudes as there are coffees on a Starbucks menu. Unfortunately, fruchtwein are about as compelling as the vague, arbitrary, predictively useless and overlapping daily horoscopes written by an overworked young newspaper intern ordered to concoct them. In a questionable attempt to correlate coffee (non-)drinking with work style, ethic, traits and attitudes, some writing about this suggests rather implausibly rigid and/or sloppy categories.For example, in 2010, the Sydney Morning Herald cited the book The You Code, by Judi James and James Moore, for its coffee-drinker typology Espresso drinkers tend to be moody, hard-bitten and hard working. They are into leadership and fast goals. They dont suffer fools but are hard living and prone to night-time shenanigans. The saatkorn article, citing the saatkorn book, reports that black-coffee drinkers, on the other hand (or is it the same hand?) can be quiet and moody but pro ne to brief bursts of extroversion. (Italics mine.)That is an example of the kind of overlapping, counter-intuitive characterizations that make it hard to take them seriously, much as Myers-Briggs types and daily horoscopes are.Offsetting such overly broad and overlapping characterizations of coffee drinkers are the overly and implausibly narrow ones For example, and another citation of The You Code in the SMH article, A latte drinking boss will use a baby voice to tell you off. Really? No, or only rare exceptions?And does baby voice mean soft and sweet cooing or, instead, incomprehensible tantrum-triggered sputtering, screaming and drooling? (To be fair to the books authors, the muddle could be merely the result of second-hand summarizing by journalists.)Donald Trump said in a 2003 Esquire interview, Ive never had a glass of alcohol. I wont even drink a cup of coffee. So, since he neither drinks latte (or any coffee at all) nor gently fires apprentices, can we conclude that all or most coffee-shunning bosses will rant, roar or bellow their displeasure? That would be a very risky conjecture, at bestmuch as many other coffee personality-speculations seem to be.Real Science, Personality and CoffeeEven sober, large-scale scientific studies seem flawed in the same way. One such study of 12,467 subjects, titled Traits of Persons Who Drink Decaffeinated Coffee (School of Public Health, University of California, Berkeley, 2003) concluded, These data suggest that decaffeinated coffee use is related to illness in some persons but to a healthy lifestyle in others. Great. The weather forecast for tomorrow is rain, except where or when none. This bet-hedging is useful only in making it clear that one thing can correlate with opposite things, making prediction virtually impossible without more research on more variables.Another study, Factors Associated with Caffeine Consumption, conducted at Cardiff University in 2002, offered an even less inspiring inference about the ps ychology of caffeinated-coffee drinkers There is, however, very little evidence to suggest that psychological characteristics such as personality traits or psychosocial factors are important in influencing caffeine consumption.As for the impact of coffee and tea on job performance, one 2011 University of South Australia study, Relationships between Tea and Other Beverage Consumption to Work Performance and Mood, offered a bad-news conclusion for caffiends (caffeine addicts) tea and other caffeinated beverages were found to enhance the negative effects of evening recovery and morning mood on mindfulness during the day.Given the unreliability and uselessness of unsubstantiated pop-psychology coffee-drinker classifications, the inconclusiveness of large-scale scientific studies and the negative implications of other research, my guess is that my own commonsense speculating on coffee-drinker profiles and correlations may add something positive to the debate or at least not further muddy it.Of course, my speculations and observations that follow are subject to the personal limitation that I dont drink coffee, because I discovered years ago that it immediately upsets my stomach (and also because to me it tastes awful without some serious, unhealthful sugaring up).Coffee and Type-A PersonalitiesConsider what is perhaps the most obvious conjecture that heavy coffee-drinking is somehow related to Type-A personalitiesvariously described as competitive, aggressive, clock-chasing, impatient, bad-tempered, ambitious, workaholic go-getters. In terms of popular stereotypes and iconic images of time-pressed young professionals juggling a coffee while racing back to the office or to a high-powered meeting, it would make sense that coffee is their high-octane gasoline.After all, if you are a Type-A rat-race workaholic constantly setting and battling deadlines and new challenges, working long hours and spending sleep-deprived nights, strong coffee (and lots of it) is likely to b e the second most precious fluid in your lifeyour racing blood being the first, but only as one of Mother Natures default settings that you cant tinker with and sacrifice for work.In fact, one medical study indirectly suggests a connection between coffee and Type-A behaviorEleven morbid conditions with a prevalence of 1% or more, coffee consumption, heavy alcohol consumption, and Framingham Type-A behaviour pattern were associated with a higher risk of sleep problems. (Correlates of Sleep Problems among Men the Vietnam Era Twin Registry, J Sleep Res. 1997 6(1)50-6)But then theres The Donaldarguably an archetypal Type-A, but also a coffee abstainer. Perhaps the ultra Type-A personality is too busy to even stop to sip, much less smell the coffee (although in Trumps case, the aversion is, he has said, related to his distrust of stimulants).The Visual Impact of Coffee Images Projected and PerceivedOne possible link between coffee drinking and Type-A behavior I can imagine is what I will call the Yuppie Cuppa Coffee Syndrome a paradoxical professional fusion of work and play, self-discipline and self-indulgence, necessity and luxury, stress and relaxation, and professional elitism and working-stiff egalitarianism.Visualize an ordinary office coffee break or an Armani-clad broker or power-dressed Prada bag-lady on their way up in a business-tower elevator, each caressing a steaming high-end, $50-per-cup Kopi Luwak grandethe worlds most expensive coffee, reportedly made from Indonesian coffee beans eaten, semi-digested and excreted by the common palm civet, which looks like a wolverine runt.Whats the visual homilie?Blend of work and play Think of the office coffee break. Is it work or play, if the gang talks shop over their coffees? It communicates to the boss and colleagues a very positive dual-messagethat even while joking around and laughing on a coffee break, work is still a priority. Thats my guess as to how Type-A personalities allow themselves to have and be s een having a coffee break.(Note Providing employees that work-play break can be a smart move Investing in fresh, good-tasting coffee at the office obviously pays off for employers in the long runsaving employees cash while keeping them closer to tasks at hand. This small investment produces large returns, boosting employee productivity and satisfaction. (www.strategicdreaming.com/women-business-education/The_buzz_on_office_coffee)Spartan self-discipline, but with a touch of confident self-indulgence Clearly if someone is carrying, rather than drinking a coffee, (s)he doesnt have time to stop and sip, and is therefore probably a diligent, self-disciplined professional or somebodys client en route to a meeting. Either way, (s)he is very likely to be someone doing something very important or, better yet, is someone important.Thats an eye-catching blend of extreme psychological oppositesa self-disciplined and self-indulgent professionalthat suggests coffee is to be seen as well as smell ed and tasted. The image blend suggests someone like a CEO, who is able, willing and required to work hard and sacrifice for high goals, but who is also free-spirited and independent enough to indulge little whims of the moment. How could you not admire someone like that?Grasp of necessity and taste for luxury Correlating with being a harried on-the-go Type-A, the image of coffee as a necessity to make it through the day wins respect and sympathy. On the other hand, and especially if a deluxe blend, the same cup of coffee suffuses itself and its bearer with an aura of luxury and elegance,in one more way garnering commiseration and respect for the caffeind, the respect being won in the form of envy and admiration for cultivated and expensive good taste.High stress levels, great stress management skills Equally visually iconic is the image of a stressed-out professional desperately in need of a cup of warm relief. As a symbol of relief and relaxation, the same cup of coffee subliminal ly reinforces the impression of the drinker as being responsible enough to accept career and associated job stress, yet smart enough to know how to manage itby wisely reaching for a coffee as and when needed. Thats bagging a win-win double (latte).Elitism and egalitarianism Nothing sounds more regular-guy or gal , ordinary Joe, and equalitarian than a regular cup of Joe, as a synonym for a cup of coffee (reportedly and eponymously derived from the name of the U.S. Secretary of the Navy in 1914, Josephus Daniels, who banned alcohol on Navy ships, forcing sailors to resort to Plan Bcoffeefor stimulation and relaxation).Likewise, the commonplace invitation to have a cup of coffeeoffered or acceptedadds a nice common touch, making one seem socially and emotionally accessible. On the other hand, making that coffee a pricey Starbucks brew stakes out and crosses class lines, into penetrated and exclusive elitist territory. Result you look like a regular, yet classy guy or gal. Nice maneuve r.All Those Coffees and HealthIf the psychological, professional and social correlates of coffee drinking matter to you less than its health implications, consider the mixed medical reviews it gets.Many research investigations, epidemiological studies, and meta-analyses regarding coffee consumption revealed its inverse correlation with that of diabetes mellitus, various krebs lines, Parkinsonism, and Alzheimers disease On the other hand, their higher levels raise serum cholesterol, posing a possible threat to coronary health, for example, myocardial and cerebral infarction, insomnia, and cardiovascular complications. Caffeine also affects adenosine receptors and its withdrawal is accompanied with muscle fatigue and allied problems in those addicted to coffee. (Coffee and Its Consumption Benefits and Risks, National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Pakistan, 2011,).Strangely, this mixed medical message seems to perfectly mirror the mixe d visual professional messages that coffee conveys. On top of being both good and bad for your health, it is socially and physiologically both stimulating and relaxing, a tool of work and play, a perceived necessity and luxury, an icon of stress and relaxation, a sign of self-discipline and self-indulgence, and a mark of high and ordinary status.It makes me wonder whether there is a comparable mixed professional message Im communicating in not drinking coffee at all. I can think of at least one.I probably look like I dont need it and cant afford it.Image COFFEE A SWIRL OF MEANING / Michael Moffa

Wednesday, January 1, 2020

Following Up with Employers

Following Up with EmployersFollowing Up with EmployersFollowing Up with EmployersCourtesy of Olu Eletu from unsplash.comBeing persistent with the employer is very important because it shows how much you care about the company and how much you want the position. It also helps you to get insights of the job in question. The more you talk, the more you get to know them.Now, that doesnt mean that youll be following them to the restaurants and coffee shops or stalk them to the end of time being persistent means that you will give the right continuity to your job hunting. For example, if you apply to this job and then you finally receive a response either by mail or a call, you are expected to reply in the next twelve to twenty four hours maximum. Now, is possible that you are super busy in between jobs interviews and meetings, but that doesnt give you the excuse of not sending even a short glaubenszeugnis to show that your interest still there, unless you lost it for some reason. And here we jumped into a mirror idea, if you dont reply in the next following hours, it might be understood as if you dont want the job anymore, or that you got a more suitable offer according to your expectations therefore the employer will move on to the next candidate in line.This doesnt mean that you wont sleep, eat or take a shower waiting for such e-mail or call this means that you have to remember to be respectful at all costs, and being persistent is a matter of respect towards the employer (or any other person).That being said let me give you some advices regarding the persistence.Organize yourselfWhen being persistent is not only about replying to the jobs, but also give a follow up letter. For example, if you already got an e-mail or call as we said before, and then you replied but after a couple of days you dont hear from them, you should contact them again. Accidents happen and your message may have been displayed or lost. Before contacting them, you should double check if you r message went through, it also might had happened that your e-mail didnt send, or that your phone is off After you are sure that everything is and was functioning good, then you can establish some rules.After the first contact, you should put in your agenda a follow up action up to three days one week.i.e. Iwrite my cover letter on Monday first week, I get a positive email on Thursday to tell me that Ill be contacted in the next few days, but I dont hear from there since then, today is already Wednesday second week I should be sending an e-mail already asking politely about a process update.Now, keeping a clear agenda either electronic or digital is important. Remember to write some kind of description to each one of the titles, because you dont want to mix up the information and confuse employers names, positions or jobs descriptions. Staying organized will also show up to the employer, believe it or not, is something that no matter how much people hide it, organization is almost a trait as part of your face.Oops, it looks like this article is not completeYou can read the continuation in our April Dream Job BookClick below to find it out Get the Job of You Dream in 6 Days/6 Simple Steps

Friday, December 27, 2019

Staffing Strategies in a Recession

Staffing Strategies in a RecessionStaffing Strategies in a RecessionStaffing Strategies in a RecessionIn 2009, determining staffing levels which most likely means reducing them is a painful topic. But regardless of that pain, thousands of businesses, whether theyre planning for the possibility of more dire economic conditions or already have their backs to the wall, must consider how they can cut labor costs. In the long run, good workers will always be hard to find and retain. So savvy companies will work hard to cause the least trauma among a cadre of workers that theyve cultivated for years or decades, both those they keep through hard times and those they decide to let go. But sometimes headcount reduction through attrition and retirement just isnt enough.To minimize damage to working relationships and to the employers reputation, it pays to survey the full sortiment of other options for reducing labor costs, and to consider the least harmful tactics first. Heres a rundown of t he options and their pros and cons.Cutting Back on Temp and Contract WorkersContingent workers understand that their employment is provisional and so do their full-time coworkers. Thats why many employers, even high-flying companies, are cutting back on temporary and contract workers to weather this recession.Trimming your contingent workforce can help you cut labor costs without devastating the morale of your full-time workers. And, with no need to pay severance or other separation expenses, its an attractive tactic for firms that are hard-pressed by falling revenue and tight credit.Mandating Furloughs, Unpaid Time OffIn this economic environment, some companies suffer excess inventory or a crimp in credit that forces them to impose time off on their workers.The struggling Detroit Three automakers made headlines when they extended their 2008 holiday shutdowns to reduce their operating losses. But its not just the manufacturing sector thats imposing unpaid time off on employees to reduce expenses. The University of Maryland Medical Center is mandating that 67,000 of its 80,000 employees forgo some work and pay to address its budget crisis.The advantages of a furlough The economic pain inflicted on employees, though sharp for many, is brief. The disadvantages your reputation for job security will take a hit, even if your overall financial situation isnt desperate.If possible, communicate furloughs in person, says Matuson. Err on the side of caution dont tell employees you think they will be called back in four weeks if eight weeks is more realistic. And be prepared to answer some difficult questions, such as, Will there be more layoffs? Reducing HoursAn increasingly common tactic for reducing payroll is to cut back full-time employees hours without eliminating their jobs. In December 2008, there were 8 million Americans involuntarily working part-time, an increase of 3.4 million over a year earlier, according to the Bureau of Labor Statistics.The pros of makin g some full-time workers part-time You maintain a working relationship with the affected workers and can quickly bring them back up to full-time almost instantly when a recovery begins to buoy your business. The cons Living on the financial edge as so many Americans do, your workers may suffer serious hardships through no fault of their own.In any reduced-hours plan, the status of benefits must be carefully considered, says Kathleen Davis, hochschulprofessor of human resources management at Temple University. Employees will be thinking, If youre going to talk to me about going to three-quarters-time or half-time, let me keep my health insurance I cant think about tapping my 401(k) this year, says Davis. If you leave these benefits in place, you have a viable way of talking about reduced hours.Some workers might even welcome the reduction in hours, under the right circumstances. Its all in the timing, says Roberta Matuson, president of Human Resource Solutions. If you approach peopl e in May, they might say, Gee, Id like to spend more time with my family this summer.Cutting PayA wide range of companies have taken the painful step of a unilateral pay cut for many of their salaried workers.No matter how you present it, requiring workers to put in the same amount of work for less compensation will alienate them. Workers negative feelings can be mitigated to some extent if they believe that the pain is shared all the up the ladder, including the C-level executives.Permanently Reducing the WorkforceMany companies who have avoided layoffs for decades now feel forced to consider them. The negatives of permanent workforce reductions go far beyond the bitterness of those who are terminated.For managers, theres a huge issue with the effects of layoffs on the survivors, says Paul Osterman, professor of human resources and management at the MIT Sloan School of Management.Even when layoffs are unavoidable, it matters much how they are carried out. Employees want information , full disclosure, says Osterman. The company needs to say how the layoffs will be decided by seniority, by merit, or whatever.The specter of layoffs is inevitably a distraction for your workforce. But with no transparency in the process, each of your employees will report to work every day in the shadow of a sword of Damocles. That stress puts them in no position to help your company weather the gale of a deep recession.

Sunday, December 22, 2019

Marketing Job Interview Questions and Tips

Marketing Job Interview Questions and TipsMarketing Job Interview Questions and TipsIf the thought of going through ajob interview gives you the chills and makes you nervous, rest assured, it does not have to be that way. With some preparation and planning, you can ace your next interview and land your dream absatzwirtschaft job. Preparing for a Marketing Interview Before your interview, do some research on the company and your interviewer. Check out his or zu sich social media and the news section of the company website to find out about any recent achievements, new campaigns, or major issues. Having some background information will help you impress your interviewer and give you a solid foundation for your thoughts during the conversation. Also, it will be much easier for you to come up with a few questions when the interviewer asks if there is anything youd like to know about the job or the company. Plus, theres always a chance that you could find something you have in common w ith the interviewer that will help form a bit of a personal relationship having some personal touch is a great way to help the interviewer keep you in mind when the interview is over. Make sure you bring copies of yourresumeand samples of your writing or other work. Youd be surprised by how many candidates do not bother to share a portfolio but doing so highlights both your excellent work and your thoroughness. Be prepared to talk through two or three main examples of your work, such as a blog post you wrote that went viral or asocial mediacampaign you did for a local non-profit organization.Offer plenty of details about why you chose the topic or components of the campaign. Also, its important to make a professional impression on your interviewer. While you may be tempted to show some creative flair when dressing for an interview, dont go too crazy. Marketing interviews still typically require a suit. You can show some color with a tie or blouse but save the funky and edgy stuff f or when youre hired and get a better idea of the company culture. Questions Marketing questions can be very broad or very specific. You likely will be asked about your work style, strengths, weaknesses, and projects of which youre proud. Other common questions you can expect during an interview include Tell me about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables.Give me an example of a marketing campaign (either your own or someone elses) that you consider to have been very successful.Tell me about a campaign with which you were involved that did not go as well as expected. What do you think went wrong?What do you consider the 5 most important aspects of successful marketing?Tell me about a time when you successfully changed a customers mind. Give an example of a time when you accomplished a marketing activity on a tight budget.How have you successfully incorporated online marketing tools into your previous marketin g campaigns?How familiar are you with our target market?What marketing strategies would you consider using for our product?Why are you interested in our product/service? More Tips for Landing the Job Having a job in the marketing field can be fun and rewarding. Its a career that often involves a combination of creativity and the ability to communicate well to an audience. In the past, most marketing jobs involved print advertising, phone calls or television and radio ads. But the growth of the world wide web and social media have brought about the need for many new marketing jobs. Research marketing job titles and descriptions to see what types of marketing jobs may be the best fit for your abilities and interests. How to List Your Skills to Get Your Resume Noticed Of course, all these tips for acing your interview are only going to help if you get invited to an interview in the first place. In order to do that, your resume is going to need to get noticed, and one way to do that is to list your marketing skills in a special profile. Having a skills profile will allow humans or computers to spot the keywords that tell them that you may be a great candidate for the job. Some of the skills you may want to include in the list are communication, public speaking, thinking style, creativity, ability to negotiate, stress management, and your knowledge of technology.

Tuesday, December 17, 2019

Jesse Draper and Ben Higgins have a podcast for women

Jesse Draper and Ben Higgins have a podcast for womenJesse Draper and Ben Higgins have a podcast for womenJesse Draper is a venture capitalist legacy.herbei father isTim Draper, a partner atDraper Fisher Jurvetson, and her grandfather, as well as her great-grandfather, were also in the business. But dont think she is riding on anyones coattails. Her family may have sparked her interested in investing in industry disruptors, but she has turned it into something incredible with Halogen Ventures, a VC firm primarily focused on female founders.Her portfolio includesThe Skimm, Carbon38, Sugarfina, and Finery and in December of last year, they closed their first fund at $10.4 million.But in addition to giving them the funding to bring their companies to new levels, she also wants to highlight these women and give them a voice. That is why she decided to start a podcast primarily focused on women founders. Draper is a lover of podcasts but found there wasnt one program out there doing this. Theres not a lot of women in business opportunities on podcasts. Theres a lot of technology-oriented ones with a lot of men and I just wanted a great place to feature women in business, she told Ladders. Theres a couple I listen to but none that were giving me what I wanted.It has been widely reported that female entrepreneurs struggle much more than men when it comes to raising money.Investment rounds in startups with all-male founders in 2017 outnumbered female-led companies by a ratio of more than 18 to 1, according to data PitchBook Data Inc.So clearly a show like this has a need and an important purpose. But who to select for a co-host was the main question? Perhaps another female VC or entrepreneur but Draper decided to go in a different direction. One that was towards everyones favorite guilty pleasure The Bachelor. Ben Higgins, who was featured on ABCsThe Bachelor in 2016, did date upwards of 30+ plus women at the same time, take romantic helicopter, horseback and other vari ous romantic animal and automobile rides, and broke many a heart at a rose ceremony, but he also is the co-founder and President of his social enterprise Generous Coffee.Generous is a for-purpose business which means it uses profitsto fund operational expenses of nonprofits or social enterprises that are doing sustainable, helpful work all over the world. In other words, he is not just living off his television fame and selling things on Instagram. He is trying to make a difference.And he is all about women, which is why Draper was drawn to him to help her launch this project.Who better to do it with then someone many women love? He is very social and enterprise focused. We come from very different backgrounds and have very different perspectives on the world but we are both looking to elevate women so Im really excited to do this with him. Theres no way you could love him more now Draper said.The podcast is called Lady Bosses (and Ben), and is produced and distributed through iHear tRadio.Each week, theyll sit down with a different CEO, entrepreneur, or business mogul and learn how they achieved their goals, what challenges they facebuilding a company, and the tips they can share with the next generation of business leaders. Upcoming guests include Brooklyn Decker, founder of Finery, and Alli Webb, the founder of Dry Bar. You will hear a lot about women in business and women just juggling it all, said Draper, who is a mother of two young children. Its really hard, How do you make it work? Its a real business show.She recalls talking to Decker about the experience of fundraising while pregnant. Those are real conversations that are cool and different to think about, she said.